Video ads on Facebook can display in a variety of settings, from the main News Feed, to, to Marketplace. The one exception is Instant Article video ads, for which captions are not supported.

You should also design videos that work with and without sound (by enabling captions). Facebook recommends keeping videos short, to 15 seconds or less. While video ads can be as long as two hours, there’s no reason to do so in practice. That’s why Facebook recommends its advertisers design with mobile in mind first.įor all video ad types, Facebook recommends uploading the “highest resolution source video available without letter or pillar boxing.” Facebook provides an exhaustive list of aspect ratios and features available for each ad type.Īs a rule, videos should be formatted vertically (4:5, 9:16, or 16:9 aspect ratio) if they’re to be seen on mobile only, or in a square (1:1) format to display on both desktop and mobile. That means video should be a part of your Facebook ad strategy - but remember, almost all Facebook users browse with mobile devices, and over 80% browse only on mobile! Just like the rest of the Internet, Facebook is more video-centric than ever. The free resource includes key audience insights, recommended ad types, and tips for success. Bonus: Get the Facebook advertising cheat sheet for 2022.

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